1. This ad displays the western construction of India, which is what exoticism is. The emphasis on silk, the traditional dress, the music, and the overall portrayal of India is how our western society is taught to view and construct it based on the media. This construction is also a part of globalization. The video refers back to basic trade with the fact that Conan went to India in order to find the products for his curtains. Despite the whole traditional construction of India, there is a taste of modernism in the speech when he says “girlfrien” while gossiping with the local Indian women.
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