Question 7

1. The video, How To Make Your Breasts Look Bigger, appropriates big breasts, an English and seductive accent, and low budget film as signifiers of pornography. That is, the video takes signifiers from the dominant and changes them to make it their own. Re-appropriation is the commercialization of that sub-culture signifier. Re-appropriation can be seen in how push-up bras have become absorbed by mainstream culture. The success rate of Victoria’s Secret indicates this commercialization. They often advertise bra’s with an emphasis on the fact that “push-up” is in the title.